AVIA Netherlands

Lead generating website for
AVIA Netherlands

Lead-generating website for AVIA

AVIA offers people ultimate convenience on the go

Project Lead-generating website

Opdrachtgever AVIA Netherlands

Sector Fuel and lubricating oil

AVIA is marketing itself as the most customer-friendly gas station in the Netherlands. Therefore, the application process for fuel cards needed to be less complicated. The company also wanted to provide a better overview of its gas stations.

Import petrol stations 300+

Question

AVIA consists of members, each covering a region of the Netherlands. The initial demand for a streamlined fuel card application process came from one member: Vollenhoven Oil. After successful completion of that project, the umbrella AVIA asked to roll out this solution nationwide. AVIA also wanted to make it easier for its fuel card holders to find gas stations nearby (or on the road).

Challenge

AVIA’s fuel cards allow individuals and especially businesses to pay for their fuel quickly and easily. To apply for a fuel card, customers had to fill out forms manually and attach copies of driver’s licenses and IDs. It could take weeks for customers to receive their fuel cards.

Solution

For fuel card applications, we built a clear website without distractions, with a form that partially fills itself in. With that, we help visitors to complete their application. Searching for a nearby gas station has also become easier: new AVIA site detects the user’s location and displays relevant information of the nearest pumps.

Results

The new website contains many flexible sections with extensive functionalities. This makes it possible to retrieve relevant content on every page. In addition, the website is well optimized, so it loads quickly.

Overarching website for AVIA
Separate, clear website for fuel card application
Form completes data thanks to link KVK database
Sharp rise in online fuel card applications