Bonheur has ten unique hospitality venues in Tilburg and surrounding areas. Both the group and the individual locations were in need of a new website. We developed a custom WordPress multisite for them, focusing on hospitality online.
Challenge
The website was becoming outdated and did not convey the desired image of the strong, diverse and independent Bonheur Hospitality Group. The individual locations could not edit their page themselves, but had to check with headquarters to do so. The company also paid a lot of commission to Booking.com for room reservations.
Question
The new website had to have an accessible CMS that allowed each site to publish news and events. The company specifically wanted a WordPress website because of its ease of use. At a later stage, Bonheur wanted a booking module for hotel rooms on the site.
“We asked for three quotes,” says Joyce van der Waal, Marketing & Communications. “The best website quote came from 2manydots. That quote convinced with its good value for money and clear expertise. From our agreement, we moved at lightning speed toward the website launch.”
Solution
2manydots designed a custom website, full of recognizable and visually strong aspects. Thanks to a custom template, each location has a subsite that exudes its own atmosphere, yet clearly fits the Bonheur.
For the locations with hotel rooms, we performed SEO in a second phase and built in a user-friendly reservation module, offering Bonheur visitors an alternative to Booking.com.
Online success thanks to intensive cooperation
“During the project, I had regular and direct contact with the 2manydots team,” says Joyce. “That works so nicely. I also regularly sit down with them to discuss points of improvement for the website. Then, for example, we look at a Hotjar analysis so we can back up our gut feeling with numbers.”
Results
Online reservations have become easier and guests make contact more easily. Bonheur is ready for the future and has been making higher conversions since going live. Technical modifications improve the findability of this website, aided by campaigns through AdWords.
- +37% online conversion
- Widely applicable templates
- 9 sites for speaking locations
- Thousands of dollars in Booking.com commission saved
We now have a modern, uncluttered and visually strong website with an easy-to-maintain backend.
Joyce van der Waal, marketing & communicatie bij Bonheur
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Our success stories show you the organizations and issues for which 2manydots steps in. Want to know more about the project for Bonheur Hospitality Group? Make an appointment with our team. We would be happy to tell you more about the solutions offered.
