Tips and support for
education at the Lowan Foundation

LOWAN wanted to be able to make the website user-friendly again and improve SEO techniques. In doing so, the challenge was to maintain LOWAN’s organic findability. The previous website, also built by 2manydots, contained a lot of content that should not be lost.

Thanks to the hundreds of articles on the website, LOWAN was easily findable. But the website’s constant growth also threatened to become its downfall: technical adjustments became increasingly complex and managing the site became increasingly difficult. Also, the site was not pleasant to read on mobile devices.

2manydots looked as little as possible at the existing website, instead focusing on a new approach. Thus, we did not think from something that was not working, but worked toward a desired situation. To encourage internal navigation, we moved the menu from traditionally at the top to the left side. This way, visitors know exactly where they are in this large website. 2manydots went to work building a custom website. Not only did it reflect LOWAN’s values, it also put the spotlight on valuable content. The site displays excellently on all devices, making visitors less likely to drop out. The sidebar allows us to make a clear split between primary and secondary education. Visitors can find their information through an understandable path.  

In the client’s words, “2manydots delivered on its promise. We got a new site that we are extremely happy with and organic rankings were maintained.”

• Hundreds of information pages are demonstrably more findable.
• Faster website: good for user experience as well as organic findability.
• Education professionals find information more easily.