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Outsource email marketing so you have more time for other jobs while staying top-of-mind with consumers? You can do that at 2manydots. With our own MailManager software, we automate your emails so you always surprise your mailing list with dynamic content. Want to read more about email marketing outsourcing? Read on quickly!
To outsource e-mail marketing is to work with experts who, in addition to executing it, also think about strategy. A specialized agency will help you make selections, test subject lines, make better decisions for your campaigns and other marketing automation. All with the goal of getting a higher opening rate, more clicks to your website and ultimately more revenue from your email marketing.
With a newsletter, you update your customers on the ups and downs within the organization. With a newsletter, you have the opportunity to introduce new employees, share the latest news or pass along tips to readers. It is a way to stay in touch with clients and customers on a monthly basis in an approachable way.
One-time promotions in email marketing are aimed at promoting specific offers or events. These emails are often time-bound and contain a strong call to action, designed to elicit immediate response. They can be particularly effective during holidays, when launching new products, or for clearing out old inventory. A successful one-time promotion requires an attractive offer and a clear, compelling message.
Service mails are your support in the background. This form of e-mail marketing ensures that customers are aware of their order or account. This can range from a simple “Your package is on its way” to “Your subscription is being renewed.” These emails are super helpful and show that you are thinking about your customers. Using service emails keeps your service top-of-mind. Indispensable in your email marketing strategy.
Action emails are specifically designed to prompt your customers to take action. With an action email, you want to encourage customers to visit your website, provide feedback or take advantage of new promotions. Think of an email from an online bookstore that says, “Last chance! Register now for our exclusive writing workshop.” By being direct and personal, you create a sense of urgency and exclusivity. The goal is to open a dialogue and motivate customers to step up their commitment to your brand.
Transactional emails count as the confirmations and receipts you send after a purchase or sign-up. They are often opened the most because people expect to receive them. This is a perfect time to offer something extra, such as a discount code for the next purchase or an invitation to join your loyalty program. For example, after buying a laptop you get an email saying, “Thanks for your purchase! Here’s 10% off accessories.”
Event-driven emails are like personalized invitations that arrive at just the right time. These emails are triggered by specific actions or events, such as a customer abandoning a shopping cart, a birthday or customer anniversary with your company. If someone fills their online shopping cart but does not checkout, they will receive a friendly reminder a few hours later with perhaps a small discount to seal the deal.
Email marketing is a form of direct marketing that uses email to send commercial messages or personal communications to a group of people. It is a tool that companies can use to inform, engage and retain customers and prospects. Email marketing can be used for various purposes, such as promoting products or services, sharing news and updates, offering exclusive discounts or inviting you to events.
2manydots is an official Klaviyo partner and offers its customers advanced email marketing software. It allows users to create, send personalized messages and analyze the results of their campaigns in real-time, for a more efficient and effective marketing strategy.
With email marketing, you know exactly how many people open your email, how many clicked through, and even how many made a purchase. These measurable results are golden for any organization because they help you refine your strategy.
Email marketing allows you to be very targeted in selecting your audience. By email, you can select an email list consisting of website visitors who haven’t bought anything yet, existing customers, a list of new leads you have yet to convince, or all at once. This way, your emails are always relevant, increasing the chances of conversion.
The flexibility to choose when to launch email campaigns allows you to respond to business milestones, seasonal events or current trends. A well-timed email makes the difference between a missed opportunity and a big win. This control over timing also means you can react quickly to market changes or unforeseen events, keeping you relevant and current at all times.
Personalizing email campaigns starts as early as naming recipients’ first names. This gives the reader the feeling that the e-mail is really intended for him or her. But within an email campaign, you have many more options for good personalization. Consider offers based on previous purchases, birthday wishes with a special discount or content that matches the recipient’s interests. This personalization increases the likelihood that your message offers real value to the recipient.